ATSC 3.0 OTT and Connected TV advertising
By Video 3.0 / FierceVideo at 28-May-2020
The next NEXTGEN TV stations will launch in Pittsburgh and Salt Lake City in the middle of June, followed a week later by Nashville. More launches are planned throughout 2020 and another 18 markets are planned to launch in 2021....

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05.29.20 11:50 AM - Comment(s)
CuriosityStream OTT and Connected TV advertising
By Video 3.0 / Dignited at 28-May-2020
CuriosityStream is an online on-demand streaming platform that hosts thousands of documentaries. On the platform, you get to watch various forms of documentaries including originals and exclusives. Think of it like YouTube, or Netflix, but for docume...

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05.29.20 11:45 AM - Comment(s)
Hulu OTT and Connected TV advertising
By Video 3.0 / The Verge at 28-May-2020
Hulu is starting to test a Watch Party feature that'll allow subscribers to simultaneously watch a show or movie while hanging out in a group chat room....

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05.29.20 11:40 AM - Comment(s)
SlingTV OTT Ads Connected Advertising
By Video 3.0 / Business Insider at 28-May-2020
Unlike platforms like Netflix, Hulu, and Prime Video whose primary service grants next-day or delayed viewing of shows and movies, Sling TV acts as a cable package....

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05.29.20 11:35 AM - Comment(s)
HBOMax OTT ads advertising Connected TV
By Video 3.0 / CNET at 28-May-2020
Millions of HBO Now customers were already upgraded to HBO Max automatically thanks to an app update that simply transforms the HBO Now app into the HBO Max app. Some others will have to download the new HBO Max app manually on their device....

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05.29.20 11:30 AM - Comment(s)
OTT OTT Ads Connected Advertising
By Video 3.0 / Multichannel News at 28-May-2020
In recent weeks, consumers have accelerated a change that was underway in the streaming world. CTV/OTT has become THE universal form of media consumption and more consumers are embracing ad-supported streaming TV options....

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05.29.20 11:25 AM - Comment(s)
Programmatic Advertising OTT ads advertising Connected TV
By Video 3.0 / Search Engine Land at 28-May-2020
Using a sample of 173 publishers and 'programmatic specialists' (SSPs, Ad Exchanges, Ad Networks), the trade body reports that 62% of publishers have seen significantly or somewhat reduced CPMs in the face of ad budget cuts and diminished a...

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05.29.20 11:20 AM - Comment(s)
Simulmedia OTT Ads Connected Advertising
By Video 3.0 / Mediapost at 28-May-2020
Apparently, the Association of National Advertisers agrees. Less than two weeks ago, its Media Advisory Board called for reform of the television advertising upfront marketplace....

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05.29.20 11:15 AM - Comment(s)
Roku OTT Ads Connected Advertising
By Video 3.0 / The Motley Fool at 28-May-2020
However, analysts are wary of Roku's ability to keep winning key partnerships with manufacturers. It's a question that's come up on earnings calls....

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05.29.20 11:10 AM - Comment(s)
Amazon Fire OTT and Connected TV advertising
By Video 3.0 / Tech Crunch at 27-May-2020
It sounds like this isn't just a technical issue that will be fixed imminently. WarnerMedia's vice president of communications Chris Willard told USA Today that 'there is no deal in place' to bring the service to those platforms....

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05.29.20 11:05 AM - Comment(s)

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