Truoptik OTT Ads Connected Advertising
By Video 3.0 / ResearchLive at 11-Oct-2019
A beta version of Privacy.TV will launch in the fourth quarter of 2019 and it will be commercially available next year....

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10.15.19 11:50 AM - Comment(s)
Truoptik OTT Ads Connected Advertising
By Video 3.0 / ClickZ at 20-Jun-2019
Tru Optik, a data management platform for over-the-top (OTT) and connected TV (CTV), has announced the launch of its Political Data Cloud for targeting political ads to programming on those platforms....

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06.21.19 11:25 AM - Comment(s)
Truoptik OTT Ads Connected Advertising
By Video 3.0 / Beet.TV at 17-Apr-2019
In this video interview with Beet.TV, David Wiesenfeld, Tru Optik's chief strategist, says OTT campaign measurement and attribution depends on two things: massive scale and cross-device capability....

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04.18.19 11:20 AM - Comment(s)
Truoptik OTT Ads Connected Advertising
By Video 3.0 / Martechseries at 03-Apr-2019
Coming from almost 11x year-over-year growth in its SaaS/DaaS business, the funds will allow Tru Optik to increase its sales and marketing activity, accelerate international growth, expand its proprietary OTT Household Graph, which today compris...

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04.04.19 11:10 AM - Comment(s)
Truoptik OTT Ads Connected Advertising
By Video 3.0 / Rapid TV News at 31-Mar-2019
The OTT Data Marketplace is synced to Tru Optik's OTT Household Graph of more than 75 million US homes, representing over 90% of US viewers of ad-supported OTT content....

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04.02.19 11:45 AM - Comment(s)

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