Programmatic Advertising OTT ads advertising Connected TV
By Video 3.0 / The Drum at 15-Oct-2019
As television comes online, connected TVs (CTV) are now open to similar fraudulent activity, such as app-based fraud and device spoofing....

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10.16.19 11:50 AM - Comment(s)
Programmatic Advertising OTT ads advertising Connected TV
By Video 3.0 / Yahoo Finance at 08-Oct-2019
Bill explains, 'I am excited to create the first ever CTV marketplace here at Bold Screen that sets the standard of how CTV ad dollars should be spent.'...

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Contact buyottads.com for your OTT and Connected TV advertising campaigns. buyOTTads.com h...

10.11.19 11:50 AM - Comment(s)
dataxu OTT ads advertising Connected TV
By Video 3.0 / ad exchanger at 10-Oct-2019
We were known historically as a direct-to-brand DSP. But we've focused on agencies because they're more self-service and involve less handholding than brands....

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Contact buyottads.com for your OTT and Connected TV advertising campaigns. buyOTTads....

10.11.19 11:20 AM - Comment(s)
Programmatic Advertising OTT ads advertising Connected TV
By Video 3.0 / The Drum at 09-Oct-2019
Publishers need to get their priorities straight when it comes to delivering programmatic advertising on their platform. When it comes to doing business with advertisers, publishers must 'put the tech at the centre again,' Job explains....

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10.10.19 11:10 AM - Comment(s)
Programmatic Advertising OTT ads advertising Connected TV
By Video 3.0 / ad exchanger at 09-Oct-2019
'By moving to a first-price auction, we're cutting down on complicated rules, increasing transparency in the value exchange and giving advertisers even more control over their buys,' Hulu said in its note updating customers....

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10.10.19 11:05 AM - Comment(s)
Programmatic Advertising OTT ads advertising Connected TV
By Video 3.0 / Martech at 03-Oct-2019
'Unfortunately, the purity of our industry's intentions when we built the digital infrastructure has gotten lost in fraud, waste, and irrelevance,' said CEO of MediaMath, Joe Zawadzki. 'As some of the earliest pioneers of programmatic, we feel called ...

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10.04.19 11:45 AM - Comment(s)
Programmatic Advertising OTT ads advertising Connected TV
By Video 3.0 / Mediapost at 03-Oct-2019
The research here classifies 'nontraditional' as interactive advertising units, personalized/addressable creative messaging, and direct-response ads where viewers click through and activity can be logged and retargeted from marketers....

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10.04.19 11:05 AM - Comment(s)
Programmatic Advertising OTT ads advertising Connected TV
By Video 3.0 / Martechseries at 30-Sep-2019
An ad exchange is a virtual marketplace where publishers and advertisers trade digital ad inventory....

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Contact buyottads.com for your OTT and Connected TV advertising campaigns. buyOTTads.com has decades of TV advertising experience.

10.01.19 11:25 AM - Comment(s)
Programmatic Advertising OTT ads advertising Connected TV
By Video 3.0 / Martechseries at 25-Sep-2019
One of the key advantages OTT advertising has over traditional TV commercials is the ability to deliver ads to a targeted audience according to a variety of different characteristics....

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09.26.19 11:10 AM - Comment(s)
Programmatic Advertising OTT ads advertising Connected TV
By Video 3.0 / TVEV at 24-Sep-2019
That's because targeting political advertising based on geography and demographics will allow candidates to get incremental lift by reaching voters they would otherwise have missed with a linear-only campaign....

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09.25.19 11:10 AM - Comment(s)

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