Nielsen OTT Ads Connected Advertising
By Video 3.0 / TV Technology at 19-Mar-2019
While streaming grows, Nielsen said the total number of multichannel TV households in the U.S. dropped to 80.1 percent of U.S. homes from 82.1 percent a year ago. The gradually dropping number is important to programmers who receive subscriber f...

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03.20.19 11:45 AM - Comment(s)
Cable TV OTT and Connected TV advertising
By Video 3.0 / Broadcasting and Cable at 18-Mar-2019
Internet-enabled TV connected devices can be found in 68% of U.S. households, up from 63% in the third quarter of 2017. Homes with smart TV as are up to 41% from 32%. And The share of homes with a streaming video subscription, be it Ne...

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03.19.19 11:45 AM - Comment(s)
By Video 3.0 / Broadcasting and Cable at 04-Mar-2019
Advertising campaigns that combined digital advertising with traditional TV on average generate 16% additional incremental reach, according to Nielsen's recently upgraded Total Ad Ratings system....

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03.05.19 11:20 AM - Comment(s)
By Video 3.0 / Vox at 06-Feb-2019
The numbers that Nielsen releases for TV shows are measured by 'average audience' - which is to say, the average size of the audience spread out across the entire program....

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02.07.19 11:35 AM - Comment(s)
By Video 3.0 / Broadcasting and Cable at 14-Jan-2019
A new sub-segment of the Plus SVOD group is emerging, according to Nielsen, and those are the 1.3 million homes that as of May 2018 had a virtual MVPD like Sling TV, DirecTV Now or YouTube TV....

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01.15.19 11:45 AM - Comment(s)
By Video 3.0 / Forbes at 07-Jan-2019
On New Year's Day 2019, Nielsen's contract with CBS expired. Both sides had been in negotiations, but were unable to come to an agreement....

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01.10.19 11:40 AM - Comment(s)
By Video 3.0 / Deadline at 07-Jan-2019
The addition of digital viewing will enable Nielsen to deliver clients 'deep insights into de-duplicated audiences viewing ads across smartphones, tablets, computers and television,' the company said....

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01.08.19 11:15 AM - Comment(s)
By Video 3.0 / Fast Company at 29-Nov-2018
After announcing a partnership with CBS in May, Nielsen now says it's working with A&E and with MediaTek, whose chips power more than 50% of smart TVs....

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11.30.18 11:30 AM - Comment(s)
By Video 3.0 / TV Technology at 26-Nov-2018
In early 2012, live broadcast TV accounted for 60% of video consumed on televisions; however, as of the end of last year that figure had dropped to 44% and by the end of the third quarter this year it had fallen to 42%, according to the research...

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11.27.18 11:15 AM - Comment(s)
By Video 3.0 / Variety at 14-Nov-2018
Now, internet viewing on Comcast's Xfinity Stream app and website will be integrated into Nielsen's official linear TV ratings, under an expanded pact between the U.S.'s largest cable operator and Nielsen....

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11.16.18 11:15 AM - Comment(s)

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