Programmatic Advertising OTT ads advertising Connected TV
By Video 3.0 / Beet.TV at 19-Jun-2019
'There are a lot of technical challenges with someone being in the middle of that conversation and then there are also a lot of business challenges. As long as there's someone in the middle, there are levels of complication that just won't make this w...

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06.21.19 11:40 AM - Comment(s)
Programmatic Advertising OTT ads advertising Connected TV
By Video 3.0 / Streaming Media at 14-Jun-2019
To create that solution, MadHive is partnering with Inscape, which provides viewing data from over 11 million connected TVs. Using the combined solution, advertisers can run cross-platform media campaigns that serve linear and streaming viewer...

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06.17.19 11:30 AM - Comment(s)
By Video 3.0 / TVEV at 20-Feb-2019
In other words, 'When does OTT become less add-on and more, 'this is better than TV?' he wonders....

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02.21.19 11:25 AM - Comment(s)

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