Google OTT and Connected TV advertising
By Video 3.0 / Mediapost at 11-Jul-2019
Marketers can set pre-defined triggers across devices, so the ad will run as soon as moments occur. They can also use Programmatic Guaranteed deals to secure a variety of connected TV sports inventory to build a deeper connection with fans....

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07.12.19 11:30 AM - Comment(s)
Google OTT and Connected TV advertising
By Video 3.0 / Variety at 03-May-2019
The Google-owned video behemoth now counts 2 billion monthly unique users globally, YouTube CEO Susan Wojcicki announced at Thursday's Brandcast marketing event in NYC. That's up around 5% from its previously reported 1.9 billion monthly logged-in use...

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05.06.19 11:50 AM - Comment(s)
Google OTT and Connected TV advertising
By Video 3.0 / Beet.TV at 01-May-2019
YouTube is now watched for around 250 million hours a day on TV screens via a variety of OTT devices, Walpert Levy says. But, after a muted start for its premium offerings, YouTube is making some changes....

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05.02.19 11:10 AM - Comment(s)
Google OTT and Connected TV advertising
By Video 3.0 / Yahoo Finance at 23-Apr-2019
As far as Google is concerned, the company lags in both content and reach by far. It has just a million subs and 60-70 TV channels depending on where you're placed although recent measures could extend that significantly to most of the U.S. popu...

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04.24.19 11:50 AM - Comment(s)
fuboTV OTT and Connected TV advertising
By Video 3.0 / Mediapost at 28-Mar-2019
The technology underpinning streaming video services takes on particular importance when the content delivered on those services is live, such as sporting events....

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Contact buyottads.com for your OTT and Connected TV advertising campaigns. buyOTTads...

03.29.19 11:10 AM - Comment(s)
By Video 3.0 / Multichannel News at 07-Mar-2019
An individual close to FreeWheel, who asked not to be identified, said the company doesn't even consider Xandr direct competition. In fact, he noted, Xandr is a FreeWheel client....

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03.08.19 11:50 AM - Comment(s)
By Video 3.0 / Forbes at 24-Jan-2019
Programmatic advertising refers to ads being purchased through the use of software or digitally and has changed the advertising landscape in a massive ways over the years....

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01.25.19 11:40 AM - Comment(s)
By Video 3.0 / The Washington Post at 04-Jan-2019
A growing number of software companies are looking to bypass the dominant app store gatekeepers at Apple and Google-selling their services directly to consumers and undercutting the tech giants that for years have controlled how most of ...

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01.07.19 11:50 AM - Comment(s)
By Video 3.0 / The Motley Fool at 30-Nov-2018
Digitally native solutions have an edge over traditional sales teams from networks and distributors in that they may require less time for both salespeople and ad buyers while producing better results for both....

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12.03.18 11:25 AM - Comment(s)
By Video 3.0 / The Motley Fool at 27-Nov-2018
Google Ad Manager, the search giant's simplified platform that combined DoubleClick for Publishers and DoubleClick Ad Exchange earlier this year, will power Disney's video and display ad business....

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11.29.18 11:05 AM - Comment(s)

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