Broadcast TV OTT and Connected TV advertising
By Video 3.0 / Axios at 10-Sep-2019
Beginning this week, all NBC and Telemundo-owned local TV stations will use impressions instead of traditional ratings points to measure an ad campaign's effectiveness, according to an agency pitch document obtained by Axios....

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09.11.19 11:20 AM - Comment(s)
Broadcast TV OTT and Connected TV advertising
By Video 3.0 / Mercury News at 24-Jun-2019
TV viewers looking to cut the cord and drop their cable or satellite services are getting a new option that could expand their viewing choices - as long as the company stays out of court....

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06.25.19 11:50 AM - Comment(s)
Broadcast TV OTT and Connected TV advertising
By Video 3.0 / NewsLab at 18-Mar-2019
Why is all of this good for television stations? Because like cable and satellite, the new OTT services also pay retransmission fees. The actual process is a little different, but the end result is the same. Stations get paid....

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03.19.19 11:35 AM - Comment(s)
Smart TV OTT Ads Connected Advertising
By Video 3.0 / telecompaper at 13-Mar-2019
The top broadcasters in the US announced the formation of a consortium to develop a new, open standard for addressable advertising on connected TVs....

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03.13.19 11:50 AM - Comment(s)
Online Video OTT Ads Connected Advertising
By Video 3.0 / Mediapost at 12-Mar-2019
TV station group Tegna Inc. is launching Vault Studios, its first, in-house digital content studio that will draw from the company's television stations' investigative reporting to create new content offerings....

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03.13.19 11:20 AM - Comment(s)
By Video 3.0 / Cord Cutters News at 06-Mar-2019
Netflix CEO Reed Hastings has for years now predicted the death of broadcast TV. This week he once again did so saying 'broadcast TV will probably last until 2030.'...

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03.08.19 11:45 AM - Comment(s)
By Video 3.0 / How-To Geek at 05-Mar-2019
But once ATSC 3.0 is fully adopted, broadcasters will know a lot more about their viewers. Without any help from companies like Nielsen, broadcasters will know your age, your location, when you're watching TV, and what you're watching on TV....

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03.06.19 11:40 AM - Comment(s)
By Video 3.0 / Forbes at 05-Mar-2019
According to BIA Advisory Services, U.S. TV stations announced M&A deals totaling $8.4 billion in 2018, nearly double the amount from both 2017 and 2016....

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03.06.19 11:05 AM - Comment(s)
By Video 3.0 / Streaming Media at 19-Feb-2019
The increased bandwidth availability and reliability will be a huge change for consumers, and will radically alter how and where we consume content....

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02.21.19 11:30 AM - Comment(s)
By Video 3.0 / The Streamable at 19-Feb-2019
Non-profit local streaming service, Locast, which offers live streaming of local channels in nine markets, announced today that they have added the ability to stream on Amazon Fire TV devices....

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02.20.19 11:30 AM - Comment(s)

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