DirecTV OTT and Connected TV advertising
By Video 3.0 / The Wrap at 24-Sep-2019
He argued that DirecTV will have an important role to play in HBO Max, the company's upcoming streaming service launching next year, as well as the company's advertising business....

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09.25.19 11:45 AM - Comment(s)
By Video 3.0 / CNET at 14-Sep-2019
Unfortunately, neither a new name nor the inclusion of HBO makes AT&T TV Now a good deal at $50 per month....

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09.16.19 11:35 AM - Comment(s)
By Video 3.0 / The Motley Fool at 09-Sep-2019
Rather than going skinny, AT&T TV is embracing the channel overload that DirecTV Now once rejected: AT&T TV's entry-level bundle, Entertainment, includes more than 70 channels....

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09.10.19 11:25 AM - Comment(s)
By Video 3.0 / ARS Technica at 04-Sep-2019
To recap, AT&T eliminated its DirecTV Now brand name and renamed that service 'AT&T TV Now.' AT&T also rolled out a completely new service and called it 'AT&T TV,' the same name without 'Now.' These two services, with different channel and ...
09.06.19 11:25 AM - Comment(s)
Starz OTT ads advertising Connected TV
By Video 3.0 / Media Play News at 30-Aug-2019
'Our customers want more choice and value in addition to compelling entertainment in our channel offerings,' Daniel York, chief content officer, AT&T Communications, said in a statement....

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09.04.19 11:40 AM - Comment(s)
By Video 3.0 / Tech Crunch at 26-Aug-2019
Donovan has for the past two years led AT&T's largest business unit, which services 100 million mobile, broadband and pay-TV customers in the U.S., as well as millions of business customers, including nearly all the Fortune 1000....

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08.28.19 11:25 AM - Comment(s)
By Video 3.0 / The Motley Fool at 25-Aug-2019
The move brought the service more closely into the AT&T branding fold, but also created a jumble of live-TV streaming brands for the company. The confused branding reflects the reality that AT&T's assortment of streaming services is disorganiz.....
08.26.19 11:05 AM - Comment(s)
By Video 3.0 / Variety at 21-Aug-2019
But the way it's priced and packaged looks very similar to cable and satellite TV services - in other words, AT&T TV isn't targeted at the cord-cutter crowd....

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08.23.19 11:35 AM - Comment(s)
Xandr OTT Ads Connected Advertising
By Video 3.0 / Yahoo Finance at 11-Jun-2019
While ads on conventional live television are not expected to be available on Xandr Invest at launch, it will be covered over time. As live TV is added to Xandr Invest, it will eventually allow advertisers to buy live TV ads through the ad-buyin...

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06.12.19 11:20 AM - Comment(s)
By Video 3.0 / The Motley Fool at 09-Jun-2019
The new streaming service would charge about $16 to $17 per month, putting it in the middle of a Netflix subscription ($12.99 per month) and a combination of Disney+ and Hulu (about $19 per month)....

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06.11.19 11:45 AM - Comment(s)

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