OTT and Connected TV advertising
By Video 3.0 / eMarketer at 14-Oct-2019
We forecast that total ad spending at the TV Upfronts increased by 2.4% to $21.25 billion in 2019....

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Contact buyottads.com for your OTT and Connected TV advertising campaigns. buyOTTads.com has decades of TV advertising experience.

10.15.19 11:40 AM - Comment(s)
 OTT and Connected TV advertising
By Video 3.0 / Martechseries at 03-Oct-2019
Globally, analyst firm Digital TV Research estimates CTV ad revenues will reach $129.3 billion in 2023, almost double that of 2018....

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Contact buyottads.com for your OTT and Connected TV advertising campaigns. buyOTTads.com has decades of TV adve...

10.04.19 11:35 AM - Comment(s)
Programmatic Advertising OTT ads advertising Connected TV
By Video 3.0 / Mediapost at 03-Oct-2019
The research here classifies 'nontraditional' as interactive advertising units, personalized/addressable creative messaging, and direct-response ads where viewers click through and activity can be logged and retargeted from marketers....

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10.04.19 11:05 AM - Comment(s)
Programmatic Advertising OTT ads advertising Connected TV
By Video 3.0 / Martechseries at 30-Sep-2019
An ad exchange is a virtual marketplace where publishers and advertisers trade digital ad inventory....

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Contact buyottads.com for your OTT and Connected TV advertising campaigns. buyOTTads.com has decades of TV advertising experience.

10.01.19 11:25 AM - Comment(s)
 OTT and Connected TV advertising
By Video 3.0 / Ad Age at 30-Oct-2019
From experience, I can tell you that the concept of addressable TV is pretty easy to understand: Identify the right households, send messages only to those high-value audiences and have the ability to measure each campaign's impact against a brand's KP...

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10.01.19 11:15 AM - Comment(s)
 OTT and Connected TV advertising
By Video 3.0 / Broadcasting and Cable at 25-Sep-2019
'OTT offers a considerable opportunity for broadcasters to grow revenue,' said Tom Buono, founder and CEO of BIA Advisory Services....

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Contact buyottads.com for your OTT and Connected TV advertising campaigns. buyOTTads.com has decades o...

09.26.19 11:05 AM - Comment(s)
 OTT and Connected TV advertising
By Video 3.0 / Digiday at 25-Sep-2019
Once content to carry the same content as their competitors, these services - which include Viacom's Pluto TV, Xumo, Roku's Roku Channel, Samsung TV Plus and Amazon's IMDb TV - are beginning to ask for more of the publishers providing them with 24/7 s...

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09.25.19 11:20 AM - Comment(s)
 OTT and Connected TV advertising
By Video 3.0 / eMarketer at 18-Sep-2019
As TV ratings plummet, the average CPM for US primetime TV upfront ads has nearly doubled over the past decade to account for the difference, according to Media Dynamics....

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Contact buyottads.com for your OTT and Connected TV advertising campaigns. b...

09.19.19 11:35 AM - Comment(s)
 OTT and Connected TV advertising
By Video 3.0 / Mediapost at 09-Sep-2019
Every year, advertisers spend roughly $20 billion in media dollars on linear local TV station inventory....

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Contact buyottads.com for your OTT and Connected TV advertising campaigns. buyOTTads.com has decades of TV advertising experience.

09.10.19 11:40 AM - Comment(s)
 OTT and Connected TV advertising
By Video 3.0 / WARC at 04-Sep-2019
Media company Vice says it is seeing success by selling ad inventory across platforms and territories, driving up revenues. Its offer? Convenience and brand safety....

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Contact buyottads.com for your OTT and Connected TV advertising campaigns. buyOTTads.co...

09.06.19 11:45 AM - Comment(s)

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