Xandr OTT Ads Connected Advertising
By Video 3.0 / Media Villiage at 03-Oct-2019
Relevance is defined by the ability of an ad to meet a consumer need at a specific moment in time and evoke an emotion, according to the research study....

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10.04.19 11:50 AM - Comment(s)
Xandr OTT Ads Connected Advertising
By Video 3.0 / Broadcasting and Cable at 23-Sep-2019
About a year after that, though, the company plans to launch an ad-supported video-on-demand service. Lesser said Xandr was already looking at ad loads and ad formats for the service....

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09.24.19 11:45 AM - Comment(s)
Xandr OTT Ads Connected Advertising
By Video 3.0 / ad exchanger at 18-Sep-2019
Advertisers want to efficiently reach audiences on digital and OTT channels, but the scale just isn't there without a cross-network measurement or buying platform....

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09.19.19 11:05 AM - Comment(s)
Xandr OTT Ads Connected Advertising
By Video 3.0 / FierceVideo at 14-Aug-2019
AT&T's advanced advertising and analytics business, Xandr, has chosen Comscore as the measurement and currency provider its addressable advertising offers across DirecTV, Altice USA and Frontier....

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08.15.19 11:30 AM - Comment(s)
Xandr OTT Ads Connected Advertising
By Video 3.0 / AdNews at 16-Jul-2019
At its simplest level, buyers and sellers should know where their media dollars are going and be well-informed of the value that each company in their supply chain brings them....

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07.16.19 11:15 AM - Comment(s)
Xandr OTT Ads Connected Advertising
By Video 3.0 / Variety at 20-Jun-2019
AT&T's new advertising company Xandr still utilizes traditional marketing techniques but was created to adapt to advanced data and technology in the modern age....

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06.21.19 11:35 AM - Comment(s)
Xandr OTT Ads Connected Advertising
By Video 3.0 / Beet.TV at 17-Jun-2019
He describes the purpose behind the Community marketplace as 'a premium audience marketplace that would not just be our owned and operated inventory but would be this community of like-minded publishers and content producers.'...

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06.18.19 11:25 AM - Comment(s)
Xandr OTT Ads Connected Advertising
By Video 3.0 / Beet.TV at 17-Jun-2019
He describes the purpose behind the Community marketplace as 'a premium audience marketplace that would not just be our owned and operated inventory but would be this community of like-minded publishers and content producers.'...

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06.18.19 11:25 AM - Comment(s)
Xandr OTT Ads Connected Advertising
By Video 3.0 / Yahoo Finance at 11-Jun-2019
While ads on conventional live television are not expected to be available on Xandr Invest at launch, it will be covered over time. As live TV is added to Xandr Invest, it will eventually allow advertisers to buy live TV ads through the ad-buyin...

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06.12.19 11:20 AM - Comment(s)
Xandr OTT Ads Connected Advertising
By Video 3.0 / ad exchanger at 10-Jun-2019
Xandr Invest lets buyers activate audience segments built off of AT&T's 170 million consumer connections, and apply behavioral, location, browsing and viewership data. Advertisers can also bring their own data and leverage Xandr's third-party dat...

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06.11.19 11:40 AM - Comment(s)

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