Pluto TV OTT Ads Connected Advertising
By Video 3.0 / Business Insider at 15-Oct-2019
However, a representative for the Viacom-owned streaming service Pluto TV told Business Insider that a conservative channel, called 'The First,' went live on Tuesday as a 'soft launch, with limited programming and marketing until the lineup h...

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10.16.19 11:35 AM - Comment(s)
Viacom OTT Ads Connected Advertising
By Video 3.0 / ad exchanger at 30-Sep-2019
Which is why Gordon has a group within his team whose sole focus is to help advertisers spend their budgets 'in a cohesive way' across traditional data-driven linear, addressable TV and connected TV....

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10.01.19 11:45 AM - Comment(s)
Viacom OTT Ads Connected Advertising
By Video 3.0 / Barron's at 13-Sep-2019
So with the companies set to recombine after nearly 14 years apart, how did Viacom's chief of three years, Bob Bakish, get the nod from the Redstone family, which controls both companies, to run the whole show?...

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09.16.19 11:45 AM - Comment(s)
Viacom OTT Ads Connected Advertising
By Video 3.0 / Light Reading at 09-Sep-2019
Nathanson also allowed that ViacomCBS was rather 'vague' about the coming changes or enhancements to its OTT strategy, leaving it all 'open to interpretation.'...

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09.10.19 11:15 AM - Comment(s)
Viacom OTT Ads Connected Advertising
By Video 3.0 / Fast Company at 13-Aug-2019
In the press release announcing a merger between CBS and Viacom, one statistic looms large: Programming from the two companies makes up 22% of TV viewership in the United States, larger than any other media conglomerate....

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08.15.19 11:40 AM - Comment(s)
Pluto TV OTT Ads Connected Advertising
By Video 3.0 / Multichannel News at 14-Aug-2019
Although they've flirted with remarriage for at least three years, Viacom and CBS Corp. embarked on very different streaming strategies....

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08.15.19 11:20 AM - Comment(s)
Viacom OTT Ads Connected Advertising
By Video 3.0 / Cord Cutters News at 06-Jul-2019
According to Curbishley, Viacom wants to offer their content at every price point. This includes both traditional cable TV providers and streaming services. Curbishley said Viacom does not see it as an either or situation in picking between ...

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07.08.19 11:25 AM - Comment(s)
Viacom OTT Ads Connected Advertising
By Video 3.0 / Variety at 14-Jun-2019
Viacom CEO Bob Bakish knows that a lot of his peers are in the original content space in streaming, but he believes the company's ad-supported free service Pluto TV is better off relying on Viacom's library of content....

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06.17.19 11:45 AM - Comment(s)
CBS OTT and Connected TV advertising
By Video 3.0 / The Motley Fool at 11-Jun-2019
The band could be getting back together again, though. CBS and Viacom executives are reportedly talking about a merger. If that happens, CBS and Viacom's combined arsenal of TV channels, production studios, and intellectual property would be a...

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06.12.19 11:15 AM - Comment(s)
Viacom OTT Ads Connected Advertising
By Video 3.0 / New York Post at 16-May-2019
Viacom boss Bob Bakish is betting big on a little-known startup to compete among a fast-growing crop of video-streaming titans - but media insiders wonder whether the millennial viewers he's targeting will have any time for it....

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05.17.19 11:20 AM - Comment(s)

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