Programmatic Advertising OTT ads advertising Connected TV
By Video 3.0 / Beet.TV at 26-Aug-2019
'I would say 80% to 90% of our buys are open exchange,' Capelan adds. 'We prefer to have the decisioning power in our hands. Certain channels like CTV (connected TV) where you can only engage in a PMP (private marketplace), that's where we'll have to ...

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08.28.19 11:20 AM - Comment(s)
OTT OTT Ads Connected Advertising
By Video 3.0 / Beet.TV at 24-Apr-2019
Managing advertiser's television spending and ad frequency at the same time in the OTT world is still quite complicated. 'It is very disparate and there are a lot of different options. We're not looking at a singular GRP anymore,' says Horizon Media's...

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04.25.19 11:20 AM - Comment(s)

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