By Video 3.0 / The Motley Fool at 03-Nov-2019
When it's clear, however, that your core business has a limited shelf life, it's smart to invest in pivoting to something new. That's what AT&T (NYSE:T), the owner of DirecTV, is doing with its planned HBO Max service. It's offering streaming ...

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11.05.19 11:50 AM - Comment(s)
By Video 3.0 / Quartz at 28-Oct-2019
'We didn't buy DirecTV because we love satellite,' AT&T COO John Stankey told Reuters last week. 'We bought DirecTV because we love the customer base and the customer base could be migrated into more on-demand-oriented products and services.'...

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10.29.19 11:35 AM - Comment(s)
HBO OTT and Connected TV advertising
By Video 3.0 / Business Insider at 17-Oct-2019
AT&T might also bring high-quality content from HBO Max to its skinny bundle in an attempt to both boost its TV business and drive broader interest in the SVOD....

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10.18.19 11:40 AM - Comment(s)
HBO OTT and Connected TV advertising
By Video 3.0 / Cordcutters at 15-Sep-2019
If you love reality competition TV, listen up. WarnerMedia has announced they have ordered two non-scripted series for HBO Max from the creators of Queer Eye and The Amazing Race, respectively....

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09.16.19 11:20 AM - Comment(s)
Streaming OTT Ads Connected Advertising
By Video 3.0 / PC Mag at 10-Jul-2019
Each service has its own origin story, business interests, and shifting content pile of exclusive originals and licensed content. There's also a wide assortment of packages, plans, and technology under the surface....

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07.11.19 11:05 AM - Comment(s)

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