FreeWheel OTT and Connected TV advertising
By Video 3.0 / Martech at 15-Oct-2019
The pairing of Basis by Centro, a comprehensive digital media activation and management platform, with FreeWheel's Strata platform for finance management empowers agencies to maintain strong cash flow by streamlining the reconciliation, billing and co...

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10.16.19 11:20 AM - Comment(s)
FreeWheel OTT and Connected TV advertising
By Video 3.0 / Broadcasting and Cable at 10-Oct-2019
FreeWheel surveyed users of its Strata platform and found that 79% are extremely or very interested in using advanced TV....

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10.11.19 11:25 AM - Comment(s)
FreeWheel OTT and Connected TV advertising
By Video 3.0 / Mediapost at 03-Oct-2019
One report says Comcast's FreeWheel is concerned that Google is using privacy issues to limit its ability to sell and place ads on YouTube on behalf of its clients. That limitation is focused on key consumer data....

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10.04.19 11:40 AM - Comment(s)
FreeWheel OTT and Connected TV advertising
By Video 3.0 / FierceVideo at 30-Oct-2019
Discovery is focused on reaching viewers who watch programming via Discovery GO, the company's TV Everywhere streaming platform, as well as viewers who access Discovery's channels through a cable or satellite provider's app....

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10.01.19 11:05 AM - Comment(s)
FreeWheel OTT and Connected TV advertising
By Video 3.0 / Broadcasting and Cable at 23-Sep-2019
Ad views in live content were up 44%. Ad views in full episodes were up 19% and ad views in shorter clips increased 9%....

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Contact buyottads.com for your OTT and Connected TV advertising campaigns. buyOTTads.com has decades of TV adverti...

09.24.19 11:40 AM - Comment(s)
FreeWheel OTT and Connected TV advertising
By Video 3.0 / Rapid TV News at 09-Sep-2019
The new ad management platform, formerly known as StickyAds, is purpose-built for digital premium publishers who monetise their inventory via both direct sold and programmatic channels....

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09.10.19 11:45 AM - Comment(s)
FreeWheel OTT and Connected TV advertising
By Video 3.0 / Beet.TV at 22-Aug-2019
Attribution technology is rising in prominence, as programmers seek ways to show agencies the effectiveness of new-wave, data-fuelled advanced TV ads....

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08.23.19 11:15 AM - Comment(s)
FreeWheel OTT and Connected TV advertising
By Video 3.0 / Variety at 28-Jun-2019
'And a foundation of that is addressable technology, just being able to serve an ad with the right person at the right time like you can on digital. The technology that makes that happen is really hard - but it's ready.'...

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06.30.19 11:40 AM - Comment(s)
FreeWheel OTT and Connected TV advertising
By Video 3.0 / Beet.TV at 14-Jun-2019
Since then, FreeWheel has provided to 'qualified attribution firms' household-level ad exposure data, free of charge, 'so that they could include that in their cross-channel studies and their ability to measure television more effectively. That's been...

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06.18.19 11:35 AM - Comment(s)
FreeWheel OTT and Connected TV advertising
By Video 3.0 / Beet.TV at 14-Jun-2019
Since then, FreeWheel has provided to 'qualified attribution firms' household-level ad exposure data, free of charge, 'so that they could include that in their cross-channel studies and their ability to measure television more effectively. That's been...

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06.18.19 11:35 AM - Comment(s)

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