Brad Adgate OTT and Connected TV advertising
By Video 3.0 / Forbes at 15-Oct-2019
In 2019-20, there were only four programs that cost advertisers over $200,000 for a 30-second TV commercial. By comparison, in the Ad Age survey of 2015-16, there were ten programs that commanded a 30-second ad rate of over $200,000....

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10.16.19 11:40 AM - Comment(s)
Brad Adgate OTT and Connected TV advertising
By Video 3.0 / Forbes at 17-Apr-2019
Game of Thrones' viewing across all platforms has increased every season since it debuted in 2011, when it averaged a total audience of 9.3 million. For its seventh season, the average viewership for each program grew to 32.8 million....

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04.19.19 11:25 AM - Comment(s)
Brad Adgate OTT and Connected TV advertising
By Video 3.0 / Forbes at 18-Mar-2019
Over the next three long weekends, roughly 100 million people will tune in to watch the 67-game, 68-team tournament played across 14 cities....

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Contact buyottads.com for your OTT and Connected TV advertising campaigns. buyOTTads.com has decades of TV ad...

03.19.19 11:50 AM - Comment(s)
By Video 3.0 / Forbes at 05-Mar-2019
According to BIA Advisory Services, U.S. TV stations announced M&A deals totaling $8.4 billion in 2018, nearly double the amount from both 2017 and 2016....

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03.06.19 11:05 AM - Comment(s)
By Video 3.0 / The Blemish at 23-Jan-2019
'It'll set a record because it will be such a huge library,' media consultant Brad Adgate says....

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01.25.19 11:30 AM - Comment(s)
By Video 3.0 / Forbes at 11-Sep-2018
From Brad Adgate - This Monday's 70th Emmy Awards honoring the best of television and video over the past year will also be the 70th time the telecast will air on a broadcast network (NBC)....

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09.11.18 11:05 AM - Comment(s)
By Video 3.0 / Forbes at 10-Sep-2018
From Brad Adgate - Les Moonves built a stable broadcast network, but as we are learning, no one is immune from unacceptable behavior....

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09.10.18 11:05 AM - Comment(s)
By Video 3.0 / Forbes at 13-Aug-2018
From Brad Adgate -It's been reported that Elliott Management Corp., an investment firm, has acquired 8.8% of Nielsen Holdings, at an estimated value of $660 million. The hedge fund has plans to make the research company sell to someone else....

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08.13.18 11:05 AM - Comment(s)
By Video 3.0 / Forbes at 18-Jun-2018
Adults 18-34 have always been an attractive target for many marketers. Their remaining 'lifetime value' as consumers is higher than that of older adults, and there is a perception they are still establishing brand loyalties....

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06.18.18 11:05 AM - Comment(s)
By Video 3.0 / Forbes at 30-May-2018
From Brad Adgate - This June, sports fans will have a variety of top-tier sporting events to watch on television and online. Included will be many of the biggest names in sports today: Serena Williams, LeBron James, Tiger Woods, Lionel Messi, Cristiano...

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05.30.18 11:05 AM - Comment(s)

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