Video OTT Ads Connected Advertising
By Video 3.0 / Martechseries at 27-May-2019
So where is all of this spending going to go? Experts from eMarketer and other firms predict that more than ? of the money will be spent with YouTube, Facebook, Instagram and Connected TV (CTV)....

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05.29.19 11:15 AM - Comment(s)
Online Video OTT Ads Connected Advertising
By Video 3.0 / ClickZ at 20-May-2019
Spend on video advertising by businesses and agencies is continuing to grow, hitting $17.8m in 2019. Original digital video and Advanced TV are primarily driving the growth....

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05.21.19 11:25 AM - Comment(s)
Online Video OTT Ads Connected Advertising
By Video 3.0 / Forbes at 16-May-2019
In fact, connected TV (CTV) and OTT advertising is expanding at the fastest rate of any major medium and will reach $4 billion this year and $5 billion next year, according to Magna's latest forecast....

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05.17.19 11:45 AM - Comment(s)
Online Video OTT Ads Connected Advertising
By Video 3.0 / Digiday at 28-Mar-2019
TV is changing dramatically. Here are the key executives at the large media giants, wireless carriers, tech companies and everyone that is stuck in between as they duke it out for your time and money....

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03.28.19 11:20 AM - Comment(s)
Online Video OTT Ads Connected Advertising
By Video 3.0 / Media Play News at 25-Mar-2019
' aggregators such as Amazon, Roku, Hulu with Live TV, Sling TV, DirecTV Now, YouTube TV and PlayStation Vue, stand to gain a lot by garnering subscription revenue for managing channel transactions,' Buffone said....

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03.26.19 11:30 AM - Comment(s)
Online Video OTT Ads Connected Advertising
By Video 3.0 / The Hollywood Reporter at 12-Mar-2019
The new streamer, costing $2.99 per month after a seven-day free trial, will offer classic PBS series like The French Chef, This Old House and Antiques Roadshow, along with more recent series like No Passport Required and Christopher K...

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03.13.19 11:40 AM - Comment(s)
Online Video OTT Ads Connected Advertising
By Video 3.0 / Mediapost at 12-Mar-2019
TV station group Tegna Inc. is launching Vault Studios, its first, in-house digital content studio that will draw from the company's television stations' investigative reporting to create new content offerings....

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03.13.19 11:20 AM - Comment(s)
Online Video OTT Ads Connected Advertising
By Video 3.0 / The National at 11-Mar-2019
'Starting a direct-to-consumer service takes an incredibly strong stomach for losses,' said BTIG analyst Rich Greenfield. 'If you want to win, it's very expensive.'...

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03.12.19 11:55 AM - Comment(s)

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