OTT and Connected TV advertising
By Video 3.0 / ADWEEK at 05-Nov-2019
Connected TV ad spending is still a drop in the bucket compared with what marketers spend on traditional television, but the number is growing rapidly, increasing 38% to a projected $6.94 billion this year, according a new eMarketer forecast....

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11.05.19 11:05 AM - Comment(s)
 OTT and Connected TV advertising
By Video 3.0 / TVEV at 29-Oct-2019
Furthermore, 82% of DTC shoppers take action after seeing an ad on CTV/OTT and find it to be more effective than linear alone....

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Contact buyottads.com for your OTT and Connected TV advertising campaigns. buyOTTads.com has decades of TV advertising experi...

10.31.19 11:40 AM - Comment(s)
 OTT and Connected TV advertising
By Video 3.0 / CynopsisMedia at 25-Oct-2019
The emotional persuasiveness of TV still reigns supreme for political advertisers but with over 30% of U.S. households no longer reachable through cable or satellite TV, connected TV is where voters will be tuned in....

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10.28.19 11:25 AM - Comment(s)
 OTT and Connected TV advertising
By Video 3.0 / BizReport at 28-Oct-2019
As data standardization becomes more commonplace, brands should begin leveraging these insights to drive increased TV ad engagement and attribution....

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Contact buyottads.com for your OTT and Connected TV advertising campaigns. buyOTTads.com has decad...

10.28.19 11:20 AM - Comment(s)
Programmatic Advertising OTT ads advertising Connected TV
By Video 3.0 / The Drum at 15-Oct-2019
As television comes online, connected TVs (CTV) are now open to similar fraudulent activity, such as app-based fraud and device spoofing....

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Contact buyottads.com for your OTT and Connected TV advertising campaigns. buyOTTads.com has decades of TV adv...

10.16.19 11:50 AM - Comment(s)
 OTT and Connected TV advertising
By Video 3.0 / FierceVideo at 15-Oct-2019
Amdocs' research also found that many U.S. consumers are feeling overwhelmed by the amount of streaming subscriptions they are required to manage. One-third of respondents said that remembering passwords to each of these accounts was their biggest...

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10.16.19 11:30 AM - Comment(s)
 OTT and Connected TV advertising
By Video 3.0 / Broadcasting and Cable at 09-Oct-2019
Advertisers have followed these highly desirable audiences, driving up CTV CPMs, according to the latest eMarketer data. But for both buyers and sellers, CTV's greatest value is as a catalyst for pushing true convergence of TV and digi...

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10.11.19 11:45 AM - Comment(s)
Cordcutter OTT and Connected TV advertising
By Video 3.0 / Los Angeles Times at 10-Oct-2019
Viewers who top off their cable or satellite bills with streaming subscriptions are paying more than ever for TV. Cord cutters can save, but they still must pay internet fees and usually add a separate digital live TV service if they love sp...

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10.11.19 11:10 AM - Comment(s)
 OTT and Connected TV advertising
By Video 3.0 / eMarketer at 08-Oct-2019
An ad buyer considering connected TV has the option to buy from multiple sources, such as streaming device manufacturers, makers of smart TVs, content aggregators, programmatic ad exchanges and broadcast networks....

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10.10.19 11:50 AM - Comment(s)
 OTT and Connected TV advertising
By Video 3.0 / Mediapost at 24-Sep-2019
A quarter (26%) of smart TV/connected device users are still linear TV-exclusive. Of the 74% who stream, 30% stream exclusively, and 44% move back and forth between streaming and linear....

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09.25.19 11:05 AM - Comment(s)

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