Hulu Moves To First-Price Auctions For Its OTT Inventory

10.10.19 11:05 AM Comment(s) By Michael Kokernak

Programmatic Advertising OTT ads advertising Connected TV
By Video 3.0 / ad exchanger at 09-Oct-2019
'By moving to a first-price auction, we're cutting down on complicated rules, increasing transparency in the value exchange and giving advertisers even more control over their buys,' Hulu said in its note updating customers....

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