Pluto TV OTT Ads Connected Advertising
By Video 3.0 / Variety at 13-Nov-2019
Starting today, Pluto TV now offers three additional channels: ET Live, the digital offshoot of 'Entertainment Tonight,' and live local news streams from CBSN New York and CBSN Los Angeles....

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11.14.19 11:50 AM - Comment(s)
Roku OTT Ads Connected Advertising
By Video 3.0 / The Motley Fool at 13-Nov-2019
That's what makes its $150 million acquisition of Dataxu in October so important. Dataxu is a demand-side platform to help advertisers plan and buy video ad campaigns....

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11.14.19 11:45 AM - Comment(s)
 OTT and Connected TV advertising
By Video 3.0 / ADWEEK at 13-Nov-2019
This year, U.S. TV's share of total ad spending will fall below 30% for the first time ever. By 2022, estimated eMarketer, it will fall below 25% of total U.S. ad spending....

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11.14.19 11:40 AM - Comment(s)
Verizon OTT Ads Connected Advertising
By Video 3.0 / Mashable at 13-Nov-2019
It's unclear why the Stream TV doesn't allow access to Netflix....

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11.14.19 11:35 AM - Comment(s)
Online Video OTT Ads Connected Advertising
By Video 3.0 / Vanity Fair at 13-Nov-2019
Market analysts will be watching, this week, to see if Netflix users ditch their subscriptions to sign up for Disney+. But while these two behemoths go head-to-head, the waters are still rising....

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11.14.19 11:30 AM - Comment(s)
Netflix OTT and Connected TV advertising
By Video 3.0 / Fast Company at 12-Nov-2019
If Netflix knows that a substantial part of its audience watches all or almost all original content, it can be confident in pivoting further towards originals....

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11.14.19 11:25 AM - Comment(s)
Programmatic Advertising OTT ads advertising Connected TV
By Video 3.0 / Broadband TV News at 14-Nov-2019
This boom in addressable TV advertising will occur in all sectors of pay TV and all major geographies over the next 6 years, engaging viewers, driving response for brands and boosting revenues for video service providers....

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11.14.19 11:20 AM - Comment(s)
Disney OTT and Connected TV advertising
By Video 3.0 / Decider at 13-Nov-2019
About 89% of the downloads were in the U.S., with 9% in Canada and 2% in the Netherlands (the initial three countries where Disney Plus is available)....

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11.14.19 11:15 AM - Comment(s)
SlingTV OTT Ads Connected Advertising
By Video 3.0 / FierceVideo at 13-Nov-2019
Portal TV lets users download apps including Amazon Prime Video, Showtime, CBS All Access, Starz, Pluto TV, Red Bull TV and Neverthink. Noticeably absent from the list are Hulu and Netflix, but the company said it will add more apps soon....

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11.14.19 11:10 AM - Comment(s)
 OTT and Connected TV advertising
By Video 3.0 / Marketing Land at 13-Nov-2019
Traditional TV ad spending in the U.S. will decline roughly 3% this year and is in the midst of a long-term decline, according to eMarketer....

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11.14.19 11:05 AM - Comment(s)

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